Apparatus 3957

By using Classical Conditioning, the installation Apparatus 3957 acts a biomechanical device to alter the human reaction toward electronic technology. As a kinetic installation, Apparatus 3957 consists of a motor driven device which controls the movement of a human specimen, and a body apparatus containing a LCD panel, which limits the movement of the specimen.

A person is locked into the apparatus with arms positioned at his side and the LCD panel positioned directly in front of his vision. This apparatus is then locked to the motor driven wheel which forces the person to move in one direction. During this performance the LCD panel displays the functions of an operating system in a continuously, monoto-nous fashion.

In theory, the human specimen will be conditioned by the machine to become physically nauseous when confronted with a computer's operating system. By hooking the specimen into the apparatus and locking him into a circular motion, forced upon him by the machine; his body will produce a physical reaction associated with the visual and audio stimulus. Over a period of controlled interaction the body and mind becomes subcon-sciously conditioned to respond/behave in specific way. The result is one of conflict; an aversion to the user's computer is generated within the user. The specimen has an innate conscious desire to interact with the technology while subconsciously the body resists.

Bill Hill


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